if:book uk


if:book uk was founded in 2009 by Chris Meade with Bob Stein, founder of the Institute for the Future of the Book in New York. We are a charitable company, a think and do tank exploring digital possibilities for literature.  

We’ve worked with schools, universities, publishers, libraries and with many writers including Doris Lessing, David Almond, Kate Pullinger, Naomi Alderman, Cory Doctorow and Daljit Nagra.

We’ve been funded by Arts Council England, The Esmee Fairbairn Foundation, The Jerwood Poetry Fund and many others.

Jose Furtado & Chris Meade

Jose Afonso Furtado and Chris Meade, Gulbenkian Foundation, Lisbon

“if:book is highly regarded by the international network of those debating the future of the book and the creative potential of new media for readers and writers.

– José Afonso Furtado.

“Working on the technological future of reading it is easy to be seduced by the power of technology or the cultural heritage of books. Chris Meade and the if:book UK team help us think more subtly about what we construct, through their own analysis, ideas, and through the vibrant network of experts that they have built and maintain.”

– Tim Regan, Microsoft Research

“In my opinion if:book does essential work to expand the boundaries of literature and storytelling using new media technologies.  It has played a central role in stimulating writers, publishers and others to think more creatively about the future of their crafts and businesses at a time of unprecedented change and opportunity.  No one else is doing what if:book are doing, and it should be supported.”

Timo Hannay, Managing Director, Digital Science, Macmillan Publishers Ltd

‘Working with if:book has been both exciting and deeply inspirational. Their work has profoundly affected my thinking about the future of publishing and literary culture.

I’ve always been astonished at if:book’s ability to cut through confusion and offer a vision of a future where literary culture and technology collide to their mutual advantage”

– Bill Thompson, journalist

“if:book is at the forefront of thinking about writing and reading in the digital age.  While publishers are busy trying to figure out how to make money and manage content, if:book is enabling writers and readers to experiment with new forms, new ways to tell stories, as well as leading vital conversations about what the future holds for bookshops and libraries. “

– Kate Pullinger

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