…a think and do tank based in London exploring the potential of new media for creative readers and writers & the future of the book in the digital age.

if:book makes websites, digital books and reading experiences. We teach courses on new media and literature for writers, teachers, readers; produce research and evaluation reports; give talks; co-ordinate the ifsoflo network of literature organisations; host regular if:bookgroup salons; devise and run amazing projects for schools and elsewhere.

Mission-
to investigate the evolution of intellectual discourse as it shifts from printed pages to networked screens
- to explore the creative potential of new media for readers and writers
Aims
- to undertake research and consultancy into the potential of the digital for literature organisation
- to devise and run literature, new media and education projects in schools and the community
- to seek to broaden and deepen the readership for digital literature
- to experiment with new forms of digital publishing, making open source software and web tools for authoring and publishing to be used by all